Market Research Association has been found in 2018 with the core aim of evolving and enhancing the development of Myanmar’s market research industry and research consultants. The association aims to bring together all research agencies in Myanmar to cooperate in establishing Myanmar socio-economic indicators and to distribute professional knowledge and procedures of market research among the members.
Inauguration of Market Research Association (Yangon)” was successfully held on 10th October 2018. Market Research Association will hold its Annual General Meeting on 24th October 2019 at UMFCCI. There will be two parts of programs; morning session will be with formal ceremony of annual general meeting, signing ceremony between ESOMAR World Research and MRA to cooperate in future and five presentations which include nationwide survey by Central Statistics Organization of the Ministry of Planning and Finance, share knowledge by ESOMAR and Myanmar consumer market by member agencies.
Afternoon session will be Master Class which is jointly organized by MRA and ESOMAR. Mr. Pravin Shekar, ESOMAR Representative in India, internationally known to be an excellent speaker and a regular on stage at global ESOMAR conferences will lecture the master class. His master class will be a combination of stories and exercises.
Please kindly see the agenda below;