Inauguration of Market Research Association (Yangon)

Inauguration of Market Research Association (Yangon) was held at Chatrium Hotel in Yangon on 10th October 2018 – Wednesday.
At the event, the opening speech was delivered by U Myint Thaung, Minister for Ministry of Planning and Finance of Yangon Region Government.

Following the agenda, U Moe Kyaw, Chairman of MRA, delivered welcome speech, which was followed by a presentation about national survey calendar by Daw Khin Sett Yi, Survey Section Head of Central Statistical Association.

After that, the formation of Market Research Association and future activities were presented by Secretary U Aung Min, and then Esomar Asia and Pacific Ambassador Mr. John Smurthwaite shared view on international and regional research landscape.

Then, U Thuta Aung, CEO of Hamsahub, moderated the panel discussion titled “Why businesses do market Research and how market research contributes business?”. The panelists were Ms. Lynn Lynn Tin Htun, MD from Mango Marketing Service, Ms. Pwint Oo Swe, Marketing and Communication Director from Ooreedoo Myanmar, Ms. Marita Schimpl, MD from Market Survey Research and Dr. Aung Thura, CEO from Thura Swiss.

After that, the event was concluded by closing remark of Vice Chairman U Kyaw Hlaing.
Market Research Association (Yangon) announced its official opening at the event. The association was formed with the aim to contribute in researches which will help develop businesses and national economic development.

Presentation files can be downloaded here:

CSO Presentation for MRA
MRA Launching and Future activities Presentation
Esomar Ambassador Presentation

Agenda

SECTION 1

Sr. Time Tasks
1 08:30 – 09:00 Registration
2 09:00- 19:15 Opening address by U Myint Thaung, Minister, Ministry of Planning and Finance, Yangon Region Government
3 09:15-09:30 Welcome speech by U Moe Kyaw, Chairman of Market Research Association (Yangon)
4 09:30-09:45 National survey calendar and standardization of research by
Daw Khin Sett Yi, Survey Section Head, Central Statistical Organization
5 09:45- 10:15 Coffee break and Networking

SECTION 2

Sr. Time Tasks
6 10:15-10:30 Formation of Market Research Association and future activities,
U Aung Min, Secretary of Market Research Association (Yangon)
7 10:30- 10:45 Share view on international and regional research landscape by
Mr. John Smurthwaite, ESOMAR Asia and Pacific Ambassador
8 10:45-11:45 Panel – Why businesses use Market Research and how market research contributes business?
Moderator – U Thuta Aung, CEO, Hamsahub
Panelists – Daw Pwint Oo Swe, Marketing and Communication Director, Ooredoo Myanmar
Daw Lynn Lynn Tin Htun, MD, Mango Marketing Service
Ms. Marita Schimpl , Managing Director, MSR
Dr. Aung Thura, CEO, Thura Swiss
9 11:45-12:00 Closing remark by U Kyaw Hlaing, Vice Chairman of Market Research Association (Yangon)
10 12:00- 13:00 Networking Lunch