Marketing Research Training for Marketing & Research Personnel


Market Research Association (Yangon) was incorporated and registered as an association on 27 June 2018. The key objectives of the association are to develop the research industry in Myanmar and to increase the value and capability of Myanmar research professionals and staff. According to the requisition of MRA members via voting at the MRA Annual General Meeting held in October 2019, research training courses “Marketing Research Overview for Marketing and Research Personnel” will be conducted as the first training in the year 2020. MRA will provide higher-level research knowledge to mid-management personnel, who are involved in marketing or market research.

Learning Objectives

At the end of the one-day introduction training, the participants would be able to_

    • To explore about Myanmar consumers
    • To understand business and research cycle
    • To understand research process and systems for decision making
    • To discuss the concepts on research design

Date and Time : 25th March 2020_ 09:00 – 17:00 hours (One-day training) (Lunch will be served)

Venue : 4th Floor, UMFCCI building, Minye Kyawswar Road, Lanmadaw Township, Yangon

Contact : Hninn Yin Yin, MRA office

Email :

Phone : 09-250429031 , 01-200326, 01-200846

Training Organizer : Market Research Association (MRA)

Speakers/Trainer :

     U Myint Zaw

Managing Director

AYA Bank

25 + years experienced in agriculture, advertising, beverages, telecommunication and banking industries who involved from field level to top management level. Currently involved in training of sales, marketing, distribution and leadership and business consulting and developing business plan.


    • MD –AYA Bank
    • Founder –Ground Solution Co. Ltd


    • Founding Member – Professional Marketers Association

U Thurein Nyein

Managing Director

Myanmar Resource Network Ltd

25 + years experienced in research, advertising and publication industries who conceptualized, developed, implemented different research projects and market initiatives for local & international clients


    • MD – Myanmar Resources Network Ltd.
    • Consultant – Nielsen MMRD and MMRD


    • President – Myanmar Retailers Association
    • Vice President – Market Research Association
    • Vice President – Professional Marketers Association
    • Secretary – Myanmar Economics Association

   U Aung Min

Executive Director


25 years experienced in business, industry and social researches and publications who conducted and led different research projects and market initiatives for business clients and policy researches for international organizations


    • Executive Director –Myanmar Marketing Research and Development Ltd (MMRD)


    • Joint Secretary- Trade Information Working Committee, National Export Strategy, Ministry of Commerce
    • Visiting Lecturer- Trade Training Institute, Ministry of Commerce

Training Agenda (TBC)



08:30-09:00 Registration and Networking

Morning Session

09:00-10:30 1.   Understanding Myanmar and Consumers

        • Geolocation and Populations
        • Geosegmentation
        • Sociodemographics
        • Why Myanmar
        • Influences on consumer behaviour

Coffee Break

10:45-12:00 2. Business & Research Cycle

Lunch Break

Afternoon Session

13:00-14:30 3. Research Process and Systems for Decision Making

    • The role of marketing research
    • The marketing research process
    • Ethics in marketing research

Coffee Break

14:45- 15:45

4. Knowledge Sharing on Business Research

15:45- 16:45

5. Research Design and Field Work on Consumer Survey

    • Primary vs secondary
    • Measurement and scaling
    • Questionnaire and design formation
    • Sampling
    • Fieldwork

6. Report Preparation and Presentation

16:45-17:00 Winding up

Training Fee

    • 90,000 MMK/ participant for MRA members & 120,000 MMK for non-members


    • Two coffee time, lunch, and training materials (PPT hard copy)

Criteria of training participants

    • Mid manager level who are involved in marketing or market research

Estimated Training Size

    • 20-30 people (Maximum 30)


    • Form completion/ online registration(
    • Dead line- 20 March 2020


    • Payment in cash at MRA office/Mobile banking