NEWSLETTER
Chairman Message
The Central Executive Committee of Market Research Association for 2024-2026 term was formed in July 2024 and its 5th Annual General Meeting was successfully held in August 2024. Key objectives of the Association are: to develop market research industry in Myanmar and to disseminate professional knowledge and procedures in market research among the members. In line with the objectives, the Education committee will hold workshops to share knowledge on market research and ensure development of research industry in the Asia & Pacific Region. MRA members can take advantage of research related trainings arranged by the Education Committee. Some trainings are limited to “Members Only” in which members can get free access/special discounts for workshops and materials published by MRA. However, there will be trainings and workshops which will open to non-members as well.
MRA has developed a work plan for November and December 2024. That includes the launching MRA Newsletter on MRA Webpage and it will cover industry related news, FMCG, consumer & media news, social research, ESOMAR events etc. The newsletter can be accessed by all MRA members, future members, client organizations and trade associations. There will be an MRA knowledge sharing session in November to share experience of the ESOMAR Asia & Pacific Conference held in Bangkok. MRA members and non-members can join the event. An MRA CSR event has been planned and a training on research will be conducted in December 2024.
The activities aim to increase the professional value of Myanmar research professionals and market researchers as well as enhance connectivity among market research industry and other stakeholders such as clients and business associations.
The association has passed a six-year journey during which there was a Covid pandemic and a significant political transition. We now embark on a two-year journey committing ourselves for the development of market research industry and its people in Myanmar. We will do our best to reach out to the research community in Myanmar and the region where our members are a significant component. Although this newsletter will be a very first step, I hope the product is filled with a new and fresh approach that gives a lot of opportunities and benefits to the readers.
U Aung Min
Chairman, MRA
Yangon, Myanmar
November 2024
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