Marketing Research Training for Marketing & Research Personnel

Purpose

Market Research Association (Yangon) was incorporated and registered as an association on 27 June 2018. The key objectives of the association are to develop the research industry in Myanmar and to increase the value and capability of Myanmar research professionals and staff. According to the requisition of MRA members via voting at the MRA Annual General Meeting held in October 2019, research training courses “Marketing Research Overview for Marketing and Research Personnel” will be conducted as the first training in the year 2020. MRA will provide higher-level research knowledge to mid-management personnel, who are involved in marketing or market research.

Learning Objectives

At the end of the one-day introduction training, the participants would be able to_

    • To explore about Myanmar consumers
    • To understand business and research cycle
    • To understand research process and systems for decision making
    • To discuss the concepts on research design

Date and Time : 25th March 2020_ 09:00 – 17:00 hours (One-day training) (Lunch will be served)

Venue : 4th Floor, UMFCCI building, Minye Kyawswar Road, Lanmadaw Township, Yangon

Contact : Hninn Yin Yin, MRA office

Email : info@mrayangon.com

Phone : 09-250429031 , 01-200326, 01-200846

Training Organizer : Market Research Association (MRA)

Speakers/Trainer :

     U Myint Zaw

Managing Director

AYA Bank

 25 + years experienced in agriculture, advertising, beverages, telecommunication and banking industries who involved from field level to top management level. Currently involved in training of sales, marketing, distribution and leadership and business consulting and developing business plan.

Business;

    • MD –AYA Bank
    • Founder –Ground Solution Co. Ltd

Associations:

    • Founding Member – Professional Marketers Association

U Thurein Nyein

Managing Director

Myanmar Resource Network Ltd

 25 + years experienced in research, advertising and publication industries who conceptualized, developed, implemented different research projects and market initiatives for local & international clients

Business:

    • MD – Myanmar Resources Network Ltd.
    • Consultant – Nielsen MMRD and MMRD

Associations:

    • President – Myanmar Retailers Association
    • Vice President – Market Research Association
    • Vice President – Professional Marketers Association
    • Secretary – Myanmar Economics Association

   U Aung Min

Executive Director

MMRD

 25 years experienced in business, industry and social researches and publications who conducted and led different research projects and market initiatives for business clients and policy researches for international organizations

Business;

    • Executive Director –Myanmar Marketing Research and Development Ltd (MMRD)

Others:

    • Joint Secretary- Trade Information Working Committee, National Export Strategy, Ministry of Commerce
    • Visiting Lecturer- Trade Training Institute, Ministry of Commerce

Training Agenda (TBC)

Time

Topic

08:30-09:00 Registration and Networking

Morning Session
09:00-10:30 1.   Understanding Myanmar and Consumers

        • Geolocation and Populations
        • Geosegmentation
        • Sociodemographics
        • Why Myanmar
        • Influences on consumer behaviour
10:30-10:45

Coffee Break

10:45-12:00 2. Business & Research Cycle
12:00-13:00

Lunch Break

Afternoon Session
13:00-14:30 3. Research Process and Systems for Decision Making

    • The role of marketing research
    • The marketing research process
    • Ethics in marketing research
14:30-14:45

Coffee Break
14:45- 15:45

4. Knowledge Sharing on Business Research
15:45- 16:45

5. Research Design and Field Work on Consumer Survey

    • Primary vs secondary
    • Measurement and scaling
    • Questionnaire and design formation
    • Sampling
    • Fieldwork

6. Report Preparation and Presentation
16:45-17:00 Winding up

Training Fee

    • 90,000 MMK/ participant for MRA members & 120,000 MMK for non-members

Benefits

    • Two coffee time, lunch, and training materials (PPT hard copy)

Criteria of training participants

    • Mid manager level who are involved in marketing or market research

Estimated Training Size

    • 20-30 people (Maximum 30)

Registration/enrollment

    • Form completion/ online registration( www.mrayangon.com/training)
    • Dead line- 20 March 2020

Payment

    • Payment in cash at MRA office/Mobile banking