Market Research Association (Yangon) was incorporated and registered as an association on 27 June 2018. The key objectives of the association are to develop the research industry in Myanmar and to increase the value and capability of Myanmar research professionals and staff. According to the requisition of MRA members via voting at the MRA Annual General Meeting held in October 2019, research training courses “Marketing Research Overview for Marketing and Research Personnel” will be conducted as the first training in the year 2020. MRA will provide higher-level research knowledge to mid-management personnel, who are involved in marketing or market research.
The association aims to bring together all research agencies in Myanmar to cooperate in establishing Myanmar’s socio-economic indicators and to distribute professional knowledge and procedures of market research among the members.

Agenda

Sr.	Topic	Action by	Duration
1	Access meeting by registered link	Meeting Admin	12:50 – 1:00 pm
2	MC’s announcement for the opening of 3rd AGM	MC	1:00 pm
3	Opening Address by the Patron	U Moe Kyaw – Patron	1:00 – 1:15 pm
4	Welcoming Speech by MRA Chairman	U Kyaw Hlaing – Chairman	1:15 – 1:30 pm
5	Presentation of MRA Annual report	Mi May Phyu Phyu Sin (Joint-Secretary 1)	1:30 – 1:45 pm
6	ESOMAR Presentation	ESOMAR Representative	1:45 – 2:00 pm
7	How MRA is supporting Myanmar Market Research Industry and Trade Associations	U Thurein Nyein (Vice-Chairman 1)	2:00 – 2:15 pm
8	ESOMAR Support to Myanmar Research Community (Presentation of COVID survey findings)	U Kyaw Soe Moe (Secretary)	2:15 – 2:25 pm
9	Research Services and Future plan of MRA in 2022	Daw Sabei Aung (Joint-Secretary 2)	2:25 – 2:35 pm
10	Q&A Section (For Future Myanmar Market Research Industry)	Audience	2:35 – 2:45 pm
11	Closing remark – Vice Chairman of MRA	U Aung Min (Vice-Chairman 2)	2:45 – 3:00 pm
12	Closing of 3rd Annual General Meeting	–	3:00 pm

Note: Language of speeches and discussions will be in Myanmar language, simultaneous translation service into
English/ Myanmar will be available for Associate members and international guests.

 

 

 

 

Speakers