Market Research Association (Yangon) was incorporated and registered as an association on 27 June 2018. The key objectives of the association are to develop the research industry in Myanmar and to increase the value and capability of Myanmar research professionals and staff. According to the requisition of MRA members via voting at the MRA Annual General Meeting held in October 2019, research training courses “Marketing Research Overview for Marketing and Research Personnel” will be conducted as the first training in the year 2020. MRA will provide higher-level research knowledge to mid-management personnel, who are involved in marketing or market research.
The association aims to bring together all research agencies in Myanmar to cooperate in establishing Myanmar’s socio-economic indicators and to distribute professional knowledge and procedures of market research among the members.

Agenda

Sr.	Topic	Action by	Duration
1	Sign-in/ Registration	Meeting Admin	12:45 – 1:00 pm
2	MC’s announcement for the opening of 2nd AGM	MC	1:00 pm
3	Opening Address by the Minister for Planning and Finance, Yangon Region Government	H.E. U Ye Min Oo, Minister for Planning and Finance	1:00 – 1:15 pm
4	Photo session	All	1:15 pm
4.1	Welcoming Speech by MRA Chairman	U Kyaw Hlaing – Chairman, MSR	1:15 – 1:30 pm
5	Presentation of CSO	DG, CSO	1:30 – 1:45 pm
6	ESOMAR Presentations:
6.1	The landscape of the Marketing Research Industry in the Asia Pacific Market	Mr. John Smurthwaite (ESOMAR APAC Ambassador)	1:45 – 2:00 pm
6.2	Impact of Covid-19 on the Market Research Industry	Ms. Marita Schimpl(ESOMAR Representative, Head of Marketing Research Dept, MSR)	2:00-2:15pm
7	Presentation of MRA Annual report – Secretary of MRA	U Kyaw Soe Moe (MD, Grand Valley Consulting)	2:15 – 2:30 pm
8	Panel Discussion – Current and Future Landscape of Market Research Industry in Myanmar (Topics to be covered: Business – Consumer, Media; Government and International Organizations; Social.)	Moderator: U Moe Kyaw (Chairman, MMRD) Panelists:– U Thurein Nyein (MD, Myanmar Resources Network), – U Aung Min (MD, Min Myanmar Research), – Daw Sabei Aung (Director, Nielsen MMRD), – U Thuta Aung (MD, Hamsa Hub), – U San Tun Aung (Sr. Executive Advisor, MSR)	2:30 – 3:30 pm
9	Q&A Section	Audience	3:30 – 3:45 pm
10	Closing remark – Vice Chairman of MRA	U Aung Min(MD, Min Myanmar Research Co., Ltd.)	3:45 – 4:00 pm
11	Closing of 2nd Annual General Meeting	–	4:00 pm
12	Media Interview	CEC, MRA	4:00 – 4:30 pm

Note: Language of speeches and discussions will be in Myanmar language and ESOMAR presentation will be in English – simultaneous translation service into English/ Myanmar will be available.

 

 

 

Speakers