Basic Concept of Research Training

Purpose

Market Research Association (Yangon) incorporated was registered as an association on 27 June 2018. Key objectives of the association are to develop research industry in Myanmar and to increase the value and capability of Myanmar research professionals and staff. According to MRA activities, research training courses will be conducted in 2019 and Basic Concept of Research training is the first training of its kind. MRA will provide basic research knowledge to students and fresh field interviewers.

Learning Objectives

At the end of the one-day introduction training, the participants would be able to_

    • To know about MRA
    • To understand general concept of Consumer Research, Business Research and Social Research
    • To know basic concept of a research and research process
    • To be aware of the challenges and how to overcome them during the data collection process

Training Orgnizer :  Market Research Association (MRA)

Training Fee : 20,000 MMK per person

Benefit: Two coffee time, lunch, and training materials (PPT hard copy)

Criteria of training participants:  Those who are interested in market research field or Field interviewers and University students/ fresh graduates

Estimated Training Size: Maximum 60 people

Registration/enrollment: Form completion/ online registration( www.mrayangon.com/training)

Dead line: 24 August 2019

Payment: Payment in cash at MRA office/Mobile banking

 

Speakers

U Thurein Nyein

Founder and Managing Director of Myanmar Resources Network Limited and working as an advisor for Nielsen MMRD Myanmar and MMRD Group

He served as Country MD of Nielsen MMRD Myanmar, from 2014 till March 2019, General Manager of MMRD, from 1997 till 2014, Domestic Operation Manager of  

Nielsen SRG Myanmar, from 1995 till 1997 and junior staff up to various Manager roles from 1991 till 1995 at MMRD in Publishing, Advertising, Research and Consultancy services. In addition, he is actively participating in business associations such as Myanmar Retailers’ Association, Market Research Association, Myanmar Economic Association and Professional Marketers Association in different key roles and lead for industry development and engagements.

U Aung Min

Executive Director (Research), MMRD Co., Ltd

He is Executive Director of MMRD Co., Ltd. He has over 20 years of research experience in business and social research. As a recognized expert in his field, U Aung Min sits on the board of various national organizations such as  

Joint Secretary of National Export Strategy Trade Information Committee. He is also a visiting lecturer at the Trade Training Institute of the Ministry of Commerce. He is Secretary of Market Research Association.
  

Dr. San Tun Aung

Vice President, MSR

He is Vice President of Myanmar Survey Research Co., Ltd. He worked in Myanmar Times, Information Officer of Myanmar Red Cross, UN Habitat Officer, etc.,  

and he has over 20 year experience in social research. He received his doctorate in sociology from the University of Hawaii in USA. He is Executive Committee Member of Market Research Association.

 

 

 

Instructors

Dr Kyaw Lin

Director, Thuta Nyana Company Ltd

He worked in INGO, UNODC and a private market research company, MMRD for 10 years. His posts were health information and research analyst, research analyst, senior research analyst and research manager. He got  

medical degree and Master in Public Health (Bedfordshire). He has an extensive experience in qualitative and quantitative social research including health sector-HIV, Malaria, maternal and child health, WASH, supply chain management, agriculture, energy, and garment industry, for more than 5 years and was responsible as analyst, lead researcher and report writer.

U Myint Zaw

Director, Thuta Nyana Company Ltd

He has over nine-year experience of working in research and consulting industry. He also worked for three years as a Monitoring and Evaluation staff for INGOs, HelpAge International and ActionAid Myanmar. He holds  

Master of Public Administration and Diploma in Research Studies from Yangon University of Economics and bachelor degree in Law from University of Yangon.

U Win Thein

Director, Thuta Nyana Company Ltd

He has over 10 years of experiences working with Myanmar Marketing Research & Development (MMRD) Company as a project manager. He is well versed in research works including delivering training, qualitative  

and quantitative research analyses, amongst others. A Myanmar national and holds a Master of Arts degree, with psychology, from Yangon University and a Bachelor degree in psychology from Magway University. He also as a Social Enterprise Consultant and E4E Trainer.

 

Training Agenda

Time

Topic

Speaker, instructor

08:30-09:00 Registration and Networking All Participants
09:00-09:15 Opening Speech

U Moe Kyaw, Chairman of Market Research Association
09:15-09:30 Explain History and Activity of the Market Research Association(MRA) U Aung Min
09:30-10:15 Business and Industrial Research landscape in Myanmar U Aung Min
10:15-10:30

Coffee Break
10:30-11:15 Social Research Landscape in Myanmar Dr. San Tun Aung
11:15-12:00 Jobs and Careers in Marketing Research U Thurein Nyein
12:00-13:00

Lunch Break
13:00-13:45 What is Research?

  • Definition of research
 Thuta Nyana Company Ltd.

(Research& Consultancy Services)
13:45-14:30 Why do we do research?

  • Benefit of doing research
14:30-14:45

Coffee Break
14:45- 15:45 Research Process

  • Problem identification
  • Study title definition
  • Research question
  • Study objective
  • Methodology
  • Data collection
  • Analysis
  • Reporting and dissemination
 Thuta Nyana Company Ltd.

(Research& Consultancy Services)
15:45- 16:45
  • Data collection methods
  • Identify challenges and how to overcome them during data collection process

(Reflecting on the training agenda)

 Thuta Nyana Company Ltd.

(Research& Consultancy Services)
16:45-17:00 Closing Ceremony / Announcement of future training plan for specialized trainings All

သုေတသန၏ အေျခခံ သေဘာထား ယူဆခ်က္ သင္တန္း

ရည္ရြယ္ခ်က္

ေစ်းကြက္သုေတသနအသင္း(ရန္ကုန္) ကို ဇြန္လ ၂၇ ရက္ေန႔တြင္ တရား၀င္ မွတ္ပုံတင္ခ့ဲသည္။ အဆိုပါအသင္း၏ အဓိက ရည္မွန္းခ်က္မ်ားမွာ ျမန္မာနိုင္ငံရွိ သုေတသနလုပ္ငန္းမ်ား ပိုမိုဖြံျဖိဳးတိုးတက္ေစရန္ နွင့္ ျမန္မာနိုင္ငံရွိ ကၽြမ္းက်င္သုေတသီမ်ားနွင့္ ၀န္ထမ္းမ်ား၏ အရည္အေသြးမ်ား တိုးတက္ျမင့္မားေစလိုျခင္း ျဖစ္ပါသည္။ MRA ၏ အဓိက လုပ္ေဆာင္ခ်က္မ်ားအရ သုေတသနသင္တန္းမ်ားကို ၂၀၁၉ ခုနွစ္တြင္ စတင္ ဖြင့္လွစ္မည္ျဖစ္ျပီး ပထမဆံုး သင္တန္းအေနျဖင့္ သုေတသနသင္တန္း၏ အဓိကယူဆခ်က္မ်ားအား သင္ၾကားပို႔ခ် ေပးသြားမည္ ျဖစ္ပါသည္။ MRA အေနျဖင့္ တကၠသိုလ္ ေက်ာင္းသား/သူမ်ား နွင့္ ကြင္းဆင္းသုေတသနျပဳလုပ္မည့္ လူသစ္မ်ားအား အေျခခံ သုေတသန အသိပညာမ်ားကို သင္ၾကားေပးသြားမည္ ျဖစ္ပါသည္။

သင္တန္းပို႔ခ်ရျခင္း၏ ရည္ရြယ္ခ်က္

တစ္ရက္တာ မိတ္ဆက္ သင္ၾကားမႈ တြင္ ပါ၀င္တက္ေရာက္္သူမ်ားသည္ –

၁။ MRA အေၾကာင္းအား သိရွိနားလည္ျခင္း။

၂။ ေစ်းကြက္ဆိုင္ရာ သုေတသနလုပ္ငန္းမ်ား၊ စီးပြါးေရးလုပ္ငန္းဆိုင္ရာ သုေတသနလုပ္ငန္းမ်ား ႏွင့္ လူမႈေရးဆိုင္ရာ သုေတသနလုပ္ငန္းမ်ား၏ ေယဘူယ် သေဘာတရားမ်ားအား သိရွိနားလည္နိုင္ျခင္း။

၃။ သုေတတနလုပ္ငန္းတစ္ခုနွင့္ လုပ္ငန္းျဖစ္စဥ္တို႔၏ အေျခခံသေဘာတရားမ်ားအား သိရွိနားလည္နိုင္ျခင္း။

၄။ အခ်က္အလက္မ်ား ရွာေဖြစုေဆာင္းမႈျဖစ္စဥ္အတြင္း ၾကံဳေတႊ႔နိုင္ေသာ စိန္ေခၚမႈမ်ားနွင့္ ထို စိန္ေခၚမႈ မ်ားအား မည္သို႔ ေက်ာ္ လႊားရမည္ကို နားလည္သေဘာေပါက္ျခင္း စသည္ တို႔အားတတ္ေျမာက္နိုင္မည္ ျဖစ္ပါသည္။

သင္တန္းစီစဥ္သူ : Market Research Association (MRA)

(သင္တန္းအား ျမန္မာဘာသာျဖင့္ သင္ၾကားပို့ခ်ေပးသြားမွာျဖစ္ပါသည္။)

သင္တန္းေၾကး

  • ၂၀၀၀၀ က်ပ္

ရရွနိုင္မည့္ အခြင့္အေရးမ်ား

ေကာ္ဖီေသာက္နားခ်ိန္ (၂) ၾကိမ္၊ ေန့လည္စာ နွင့္ training materials (PPT hard copy)

သင္တန္းသားမ်ား အရည္အခ်င္း

  • ေစ်းကြက္သုေတသန နယ္ပယ္တြင္ စိတ္၀င္စားသူမ်ားႏွင့္ ကြင္းဆင္းေမးျမန္းသူမ်ား

  • တကၠသိုလ္ ေက်ာင္းသား/သူမ်ားနွင့္ ဘြဲ႕ရျပီးစလူငယ္မ်ား။

သင္တန္းသားဦးေရ ကန္႔သတ္ခ်က္

  • အမ်ားဆံုးလူဦးေရ (၆၀) ဦး

စာရင္းသြင္းျခင္း

သင္တန္းေၾကးေပးသြင္းမႈ

  • MRA office တြင္ေပးသြင္းျခင္း/Mobile banking မွ ေပးသြင္းျခင္း။