On December 5th, Market Research Association (MRA) visited
Sonne Social Organization for a social activity program in cooperation with
ESOMAR foundation. SONNE International is an Austrian NGO that provides school
fees for children. We have opened 3 daycare centers in South Dagon Township,
Yangon, providing free food and health care. A team of experienced teachers and
social workers support children and families. More than 300 children are helped
by these centers every day. This inspiring organization provides shelter, care,
and vocational training for children and young adults in need.
As part of our CSR efforts, Ms. Marita Schimpl, ESOMAR
foundation brought joy to the children by providing freshly baked 450 cookies
for them to decorate. The children had a wonderful time using sugar icing,
Christmas toppings, and their own creativity to create beautiful, personalized
cookies. The activity aimed to foster fun, creativity, and shared experiences. MRA
contributed financially some amounts and MRA’ Joint Secretaries and members and Myanmar Researchers
joined this CSR activities for a creative, sweet & fun morning of
decorating cookies with street children from SONNE International.
But this was not just about decorating Cookies—it was a
reminder that at the foundation of everything, it’s the good heart that matters
most. Just as the cookies were topped with colorful icing and sweet
decorations, we hope that we can all add compassion, empathy, and sympathy to
our daily lives. These small acts of kindness lead to positive change and help
create a better environment, a better place, and a brighter future for
everyone.
At MRA, we believe in the power of giving back to the
community and fostering positive change. Stay tuned for more updates on our
future CSR initiatives!
#MRAcares #CSR #GivingBack #CommunitySupport #Creativity
#FoodAndFun#Better place #Sharing #
SONNE International Organization # Market Research Association
(Insights
and trends from ESOMAR APAC knowledge sharing)
The Market Research Association has conducted its knowledge
sharing session. CEC member Dr. Thuta Aung, Secretary Mi May Phyu Phyu
Sin, and member U Ye Win Aung attended the ESOMAR APAC 2024 IGNITE Conference
held in Bangkok from November 6-9, 2024. On November 30th 2024,
there were 120 attendees, both in-person and online, present at the knowledge
sharing session to share the insights and trends gained from the ESOMAR
conference.
MRA Chairman’s Opening Remarks
In his opening remarks, MRA Chairman U Aung Min reiterated that the MRA held its 5th annual meeting in August this year and also held a knowledge sharing session and planned its future activities in the coming year. This includes updating the official MRA websites and starting the MRA newsletter in November, which contains the latest developments and trends in market research. The newsletter is available at www.mrayangon.com.
Currently, utilizing AI technology can reduce manpower, time, and cost, and can open new ways of marketing. To take full advantage of this technology, in the future, there will be a growing need for AI-related skills, not only for market researchers, but also in related industries as well. The MRA chairman hoped that the knowledge sharing session will contain important insights, developments, and discussion for all parties involved.
Chairman also expressed thanks to Ms. Marita, ESOMAR Representative for her continuous support to MRA.
ESOMAR Representative
Ms. Marita Schimpl , ESOMAR representative
ESOMAR representative Ms. Marita Schimpl attended the knowledge sharing session in person and in her remarks, explained the objectives for the ESOMAR conference, and thanked the MRA’s members who participated in person. She further spoke more about the increasing usage of AI technology and its benefits.
Sharing Knowledge gained from ESOMAR APAC
Insights
from the ESOMAR APAC Conference 2024
MRA Secretary Daw Mi May Phyu Phyu Sin presented Insights
from the ESOMAR APAC Conference 2024 during the MRA’s Knowledge Sharing
Session, shedding light onto important technological changes and its practical
applications in the industry.
Key Themes
1. Pushing
Innovation and Creativity to Build Meaningful Connections
2. Innovation in Market Research
Here
are some highlights on new developments with the Market Research Industry.
AI and Machine Learning
Behavioral Data and Neuromarketing
Data Visualization and Storytelling
Remote and Mobile Research
3. Advanced
Consumer Behavioral Insights
Developing effective strategies is
essential for gaining a deeper understanding of consumer behavior.
Predictive
Analytics
Neuromarketing
Behavioral Segmentation
Contextual Analytics
4.Sustainability
as a Business Strategy
The topic
of sustainability as a key part of business strategy and a driving force of
growth was also discussed during the conference.
5. Global
and Regional Perspectives
The
conference also shined light on global trends and gave information on the
Asia-Pacific Region for the Market Research industry. Business strategies that
focus long-term on consumers are a necessity for businesses that operate in
regional markets and need a competitive advantage. With creativity and
innovation, regional market needs can be met and can bridge global boundaries.
(
Detailed can be seen in the Newsletter page)
Key Takeaways: Preparing Myanmar Youth for
Changing World
Dr. Thuta Aung, Central Executive Committee
Member of Myanmar Research Association and CEO of HamsaHub Consulting,
delivered a presentation titled “Preparing Myanmar Youth
for Changing World”. The talk emphasized the essential
skills that young people require in this global mobility age and the
requirement to apply Artificial Intelligence (AI) for personal and professional
growth by demonstrating the real-life examples.
He said that in the fast-paced global mobility
era, it’s important for young people to understand Artificial Intelligence
(AI). And he continued that he would share the insights gained from ESOMAR Conference
on how to enhance the application of AI (ChatGPT) beyond basic reference
searches.
He emphasized that communication skill, emotional
competency, networking skill, decision making skill (AI can only provide
options and it’s human who make the decision) and sense-making abilities (for
example, only researchers can determine the validation of data and information)
are irreplaceable by AI.
He concluded his presentation by advising Myanmar
youths to prepare not only for local competition but also for global rivalry,
and by emphasizing that whether to apply AI for career growth or risk the
career to be overtaken by AI solely depended on individual choices.
(Detailed can be seen in the Newsletter page)
AI’s Impacts on Collaboration and Insight in Market Research
Eric Ye Win Aung, Research Manager, MSR, Member of MRA presented The Power of Big Data; Micro-segmentation and Personalization; Gamification in Data Collection and he encouraged to expand research to include Non-traditional research.
Market Research Association – Yangon (MRA) set up with local market research agencies held its 5th Annual General Meeting on 27th August 2024 afternoon, Hybrid Event.
The Market Research
Association held its 5th annual meeting on August 27, 2024. It was
attended by Central Executive Committee members, MRA members, Myanmar
Statistical Association (MSA) Chairman U Shu Kyein, Myanmar Business Executive
Association members, and various research agencies in person. Representatives
from the Myanmar Trade Promotion Organization, Central Statistical
Organization, and UMFCCI attended the meeting remotely online, as well as
professors from NMDC, and the ESOMAR World Research Asia Pacific Ambassador. Including
guests, the meeting had 140 attendees.
